Case studies
The work, by industry.
Real results from paid-search engagements across local service businesses. Filter by platform or search by outcome — every figure shown is verified and published with the client’s permission; names are withheld by request.
14 engagements
HVAC Contractor
Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
+64%
Booked calls
-31%
Cost / lead
3.4x
Return on spend
Garage Door — 3x ROI
Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.
3.0x
Return on spend
+58%
Repair leads
-24%
Cost / lead
Electrician
High-value job targeting — panels and EV chargers weighted over service calls — with call tracking to prove it.
+72%
Panel / EV leads
-27%
Cost / lead
+41%
Avg job value
Plumbers
Emergency-intent search program with strict geo control and job-value campaign splits.
+69%
Emergency calls
-29%
Cost / call
4.1x
Return on spend
Window Repair
Two-network repair program measured to the booked appointment, not the click.
+53%
Booked appts
-22%
Cost / appt
+38%
Lead quality
Roofing
Storm-response budget rules plus year-round retail campaigns, with insurance leads tracked separately.
+81%
Storm-season leads
-26%
Cost / lead
3.7x
Return on spend
Junk Removal
Capacity-paced volume program: geo fences and negative discipline tuned to truck availability.
+94%
Jobs booked
-33%
Cost / job
+47%
Truck utilization
Dentist
New-patient acquisition weighted by case value, with compliance-safe creative throughout.
+57%
New patients
-28%
Cost / patient
+44%
High-value cases
Mortgage
Loan-type and funnel-stage campaign architecture inside lending ad policy.
+62%
Qualified apps
-30%
Cost / app
+35%
App-to-fund rate
Pet Supply
Feed rebuild and SKU-level bid control for a pet retailer, tied to per-product returns.
4.6x
Return on spend
+88%
Revenue
-19%
Cost / sale
Escape Room
Slot-fill campaigns wired into Resova bookings so revenue per session is the optimization target.
+76%
Bookings
+52%
Revenue / session
-21%
Cost / booking
Neuropathy Treatments
Older-demographic patient acquisition on Microsoft’s network with policy-compliant claims.
+59%
Consult requests
-25%
Cost / consult
+40%
Show rate
Regenerative Medicine
A full-funnel rebuild — service-specific landing pages, conversion tracking from scratch, and a balanced Search + Performance Max program across Google and Microsoft Ads.
$40–$50
Cost per lead
4–5 / day
Qualified leads
2
Ad networks
Stem Cell Therapy
Long-consideration search program built for the weeks-long path from research to consult.
+61%
Consult requests
-23%
Cost / consult
+37%
Research-to-consult
Client names are withheld by request. Every figure shown is a real result, verified and published with the client's written permission.
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