Google Ads
A loan-type architecture that respects lending ad policy.
Loan-type and funnel-stage campaign architecture inside lending ad policy.
Verified results
Permission-cleared figures
+62%
Qualified apps
-30%
Cost / app
+35%
App-to-fund rate
The engagement
Loan-type and funnel-stage campaign architecture inside lending ad policy.
Campaigns were built around loan type and funnel stage — purchase, refinance, and rate-shopping searches each got their own structure and messaging.
Every asset was kept compliant with financial-services advertising policy, protecting the account from disapprovals that stall lending programs.
Figures and creative shown are real, verified and published with the client's written permission.
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