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PPC Expert

Google + Microsoft

Two networks, same-day intent, and offline data closing the loop.

Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.

Verified results

Permission-cleared figures

3.0x

Return on spend

+58%

Repair leads

-24%

Cost / lead

The engagement

Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.

Same-day repair intent ran across both Google and Microsoft, with campaigns segmented by spring, opener, and full-replacement jobs so bids matched job value rather than click volume.

Offline conversion import fed booked-and-closed revenue back into the platforms, so optimization targeted real return — the basis for the verified 3x figure — not just form fills.

Figures and creative shown are real, verified and published with the client's written permission.

More case studies

01Google Ads

HVAC Contractor

Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.

+64%

Booked calls

-31%

Cost / lead

3.4x

Return on spend

03Google Ads

Electrician

High-value job targeting — panels and EV chargers weighted over service calls — with call tracking to prove it.

+72%

Panel / EV leads

-27%

Cost / lead

+41%

Avg job value

04Google Ads

Plumbers

Emergency-intent search program with strict geo control and job-value campaign splits.

+69%

Emergency calls

-29%

Cost / call

4.1x

Return on spend

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