Case studies
The work, by industry.
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
Case studies
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
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Google Ads
Budget-disciplined Google Ads management delivering 40+ real patient leads a month on a lean $3,000 spend, with a staged plan ready for when budget grows.
The challenge
This US-based dental practice came on board with a modest monthly ad budget of $3,000, which shapes the entire strategy. Dentistry is a competitive local-search category, and a small budget means there simply isn’t room to run every campaign type at once.
The priority had to be efficiency: extracting a steady, reliable flow of genuine patient leads from a limited spend, rather than spreading budget thin across experiments the account couldn’t yet support, while keeping cost per lead as controlled as possible in a competitive local market.
Goals
Consistent real patient leads within a lean budget
Keep cost per lead controlled in a competitive local market
A staged plan ready to deploy the moment budget grows
The strategy
With $3,000 a month, spend is concentrated where it works hardest rather than fragmented. The account is structured to capture the highest-intent dental searches efficiently, prioritizing the searches most likely to turn into booked patients, so a lean budget still produces meaningful, consistent lead volume.
The focus throughout is genuine patient inquiries. Ongoing keyword refinement, negative-keyword management, and bid control keep the traffic relevant and the leads real, which is what delivers 40+ actual leads a month at this budget level.
A defined growth plan is ready for when budget increases: location-based “dentist near me” and geo-targeted campaigns, service-specific campaigns for high-value treatments like root canals, and an audience-based Performance Max test for incremental reach.
These are deliberately staged rather than diluting a small budget now, each addition gets layered in as spend grows, so it’s properly funded and measurable.
The account is managed on an ongoing basis, monitoring performance month to month and working to bring cost per lead down further within the current budget constraints.
The proof
Verified results
Permission-cleared figures
40+
Real leads / month
~$180
Cost / conversion
$3,000
Monthly ad spend
Key takeaway
A small budget doesn’t have to mean small results. Disciplined focus on the highest-intent searches delivers 40+ real leads a month on $3,000, while a staged growth plan sits ready to unlock more volume and better efficiency the moment budget allows. Good management is as much about sequencing what comes next as optimizing what’s running now.
FAQ
Figures and creative shown are real, verified and published with the client's written permission.
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