Case studies
The work, by industry.
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
Case studies
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
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Google Ads
Rebuilt conversion tracking across every booking, form, and call path, then a Search + Performance Max strategy on top of clean data: 4X+ conversion value.
The challenge
The escape room and experiential entertainment industry has a hidden problem most operators don’t realize they have: conversion tracking is broken in the majority of accounts. From managing 20+ venues in this space over the last decade, an estimated 60–70% of escape room businesses are running ads on conversion data that simply isn’t capturing reality.
The reason is the unusually fragmented way customers convert: direct online booking and payment through a reservation system for individual tickets, lead-based inquiries for the higher-value group/corporate segment (contact forms, no online booking), and phone calls, a major conversion channel across the board. When this client came on board, conversions weren’t being captured properly across these paths, so campaigns were optimizing against incomplete, misleading data.
Goals
Capture every real conversion path: booking, form, and call
Build search around ready-to-book “near me” intent
Scale conversion value with Performance Max + remarketing
The strategy
Before touching campaigns, the conversion architecture was rebuilt to capture every path the business actually monetizes: online ticket bookings through the reservation/payment system, contact-form submissions for group and corporate inquiries, and phone-call conversions. Once the data reflected reality, every downstream optimization decision became trustworthy, the turning point that fixed the core issue dragging performance down.
Search campaigns were built around the high-intent, ready-to-book searches that define this category: terms like “escape room near me,” “rage room near me,” and “smash room near me.” Segmenting by attraction type let each ad speak directly to what the searcher wanted.
On top of search, a Performance Max campaign expanded reach and captured demand across Google’s full inventory. Leaning on remarketing audiences within PMax to re-engage people who’d already shown interest (website visitors and past browsers) boosted overall conversion volume well beyond what search alone delivered.
Because this venue runs multiple attraction types (escape rooms, rage rooms, smash rooms, splatter rooms) alongside corporate and group offerings, campaigns were structured to match the distinct intent behind each, separating transactional “book an escape room” traffic from higher-value corporate and team-building lead generation.
The proof
Verified results
Permission-cleared figures
4X+
Conversion value
384
Conversions (period)
$39.51
Cost / conversion
Key takeaway
In the escape room and experiential entertainment space, the biggest wins don’t come from clever bidding. They come from fixing the conversion tracking that 60–70% of operators have broken. Get the data right across every booking, form, and call path, then layer Search intent capture with Performance Max remarketing, and the ROAS follows.
FAQ
Figures and creative shown are real, verified and published with the client's written permission.
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