Case studies
The work, by industry.
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
Case studies
Real results from paid-search engagements across local service and e-commerce businesses. Filter by platform. Every figure shown is verified and published with the client’s permission.
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Shopping Ads
Three-plus years of hands-on Google Ads and Shopping feed management, sustaining ~578% ROAS for an Australian dog accessories brand, month after month.
The challenge
This Australian brand sells a broad range of dog accessories (collars, training collars, toys, and related equipment) in a competitive e-commerce category where profitability lives and dies by two things: the efficiency of the Shopping campaigns and the health of the product feed behind them.
The objective here wasn’t a one-time turnaround. It was something arguably harder: delivering strong, consistent return month after month over a multi-year relationship, while keeping a large product catalog well-managed and continuously optimized as the store grows.
Goals
Sustain a strong ROAS month after month, not just one good month
Keep a large product catalog clean, competitive, and eligible
Compound optimization over a multi-year relationship
The strategy
This account has been managed continuously for over three years. That longevity matters: campaigns are tuned on deep historical data, seasonal patterns are known and planned for, and optimization compounds over time rather than resetting.
For a product-rich e-commerce store, the Google Merchant Center feed is the engine of Shopping performance. Actively managing the feed (keeping product data clean, well-structured, and optimized) is what allows Shopping campaigns to scale profitably across a large catalog.
With a strong, well-organized product range, the catalog is worked efficiently through Shopping, surfacing the right products to high-intent buyers rather than leaving revenue on the table or over-spending on low performers.
Month over month, the account stays sharp through ongoing bid and budget management, search-term and negative-keyword refinement, and performance monitoring across the product line, which is what sustains the ~578% ROAS and drives incremental improvements in stronger months.
The proof
Verified results
Permission-cleared figures
~578%
Return on ad spend
$49,389
Monthly revenue
3+ yrs
Continuous management
Key takeaway
In e-commerce, the hardest thing isn’t a single strong month. It’s sustaining strong returns for years. This brand’s ~578% ROAS comes from the combination of long-term, hands-on Google Ads management and disciplined Shopping feed and Merchant Center optimization, keeping a large product catalog healthy, competitive, and profitable month after month.
FAQ
Figures and creative shown are real, verified and published with the client's written permission.
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