Google Ads
Storm-response pacing on top of a steady year-round base.
Storm-response budget rules plus year-round retail campaigns, with insurance leads tracked separately.
Verified results
Permission-cleared figures
+81%
Storm-season leads
-26%
Cost / lead
3.7x
Return on spend
The engagement
Storm-response budget rules plus year-round retail campaigns, with insurance leads tracked separately.
Automated budget rules ramped spend during storm-response windows and pulled it back afterward, while a separate year-round retail program kept the pipeline steady between events.
Insurance-driven leads were tracked apart from retail so each stream could be judged — and funded — on its own economics.
Figures and creative shown are real, verified and published with the client's written permission.
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Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
+64%
Booked calls
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Cost / lead
3.4x
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Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.
3.0x
Return on spend
+58%
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Cost / lead
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+72%
Panel / EV leads
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Cost / lead
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Avg job value
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