Google Ads
A service-line rebuild that priced every call back to its keyword.
Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
Verified results
Permission-cleared figures
+64%
Booked calls
-31%
Cost / lead
3.4x
Return on spend
The engagement
Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
We split the account by service line — install, repair, and maintenance — so budget could follow demand instead of a single blended pool. Seasonal pacing rules shifted spend toward heating in winter and cooling in summer without manual scrambling.
Call tracking tied every lead back to the keyword that earned it, which let us cut the terms that generated cheap clicks but no booked jobs and reinvest in the ones that filled the calendar.
Figures and creative shown are real, verified and published with the client's written permission.
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