Google Ads
Emergency intent, tight geo, and bids that follow job value.
Emergency-intent search program with strict geo control and job-value campaign splits.
Verified results
Permission-cleared figures
+69%
Emergency calls
-29%
Cost / call
4.1x
Return on spend
The engagement
Emergency-intent search program with strict geo control and job-value campaign splits.
Emergency-intent keywords ran under strict geo control so budget stayed inside the service area and out of neighboring markets the crew could not reach in time.
Campaigns were split by job value, letting high-ticket work like repipes and water-heater jobs bid independently of routine drain calls.
Figures and creative shown are real, verified and published with the client's written permission.
More case studies
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Account restructure split by service line with seasonal budget pacing; every call priced back to its keyword.
+64%
Booked calls
-31%
Cost / lead
3.4x
Return on spend
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Same-day repair search on both networks, spring/opener segmentation, and offline conversion import for the true 3x-ROI picture.
3.0x
Return on spend
+58%
Repair leads
-24%
Cost / lead
Electrician
High-value job targeting — panels and EV chargers weighted over service calls — with call tracking to prove it.
+72%
Panel / EV leads
-27%
Cost / lead
+41%
Avg job value
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