Google Ads
Bidding toward panel and EV work, away from low-ticket calls.
High-value job targeting — panels and EV chargers weighted over service calls — with call tracking to prove it.
Verified results
Permission-cleared figures
+72%
Panel / EV leads
-27%
Cost / lead
+41%
Avg job value
The engagement
High-value job targeting — panels and EV chargers weighted over service calls — with call tracking to prove it.
We weighted the account toward high-value work — panel upgrades and EV charger installs — instead of treating every service call the same, so budget concentrated where margins were strongest.
Call tracking scored leads by job type, giving us the evidence to prove which campaigns were producing the profitable work rather than just the most calls.
Figures and creative shown are real, verified and published with the client's written permission.
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