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Google Ads

Pacing demand to the number of trucks on the road.

Capacity-paced volume program: geo fences and negative discipline tuned to truck availability.

Verified results

Permission-cleared figures

+94%

Jobs booked

-33%

Cost / job

+47%

Truck utilization

The engagement

Capacity-paced volume program: geo fences and negative discipline tuned to truck availability.

Volume was paced to capacity — geo fences and dayparting kept lead flow in step with truck availability so the team was neither idle nor overbooked.

Disciplined negative-keyword work stripped out the vague junk-related searches that wasted budget without producing bookable jobs.

Figures and creative shown are real, verified and published with the client's written permission.

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